Rochester Real Estate Check-In

Can you believe we’re already halfway through 2025? June flew by, but it left some clear signals about where Rochester’s real estate market is headed—and what that means for buyers and sellers planning their next move.

Listings, Contracts, and Prices Are Up

In June, the Rochester area saw 926 new listings and 775 new pending sales. In Brighton alone, there were 47 new listings and 46 new contracts—homes are still moving fast.

Even with more listings hitting the market, inventory remains tight, keeping upward pressure on prices. June’s median sales price hit $305,000, marking an 8.9% increase year-over-year. That’s a significant milestone, reflecting a healthy demand in our area despite the noise you may hear about national slowdowns.

How Fast Are Homes Selling?

Homes are still averaging around 7 days on the market, often due to delayed negotiations rather than a lack of demand. When offers are reviewed, many homes are seeing strong interest, particularly if they’re priced well and present well.

Are Certain Home Types Selling Faster?

Not necessarily. It’s less about the type of home and more about value and presentation. Buyers are looking for solid, well-maintained homes that feel like a good investment in today’s market. Those homes, regardless of style, are the ones moving quickly.

What Sellers Should Know Right Now

Despite the seasonal slowdown that comes with summer vacations, buyer demand remains strong. But buyers are selective, and while inventory has ticked up, it’s still low overall.

If you’re considering selling, focus on:

• Curb appeal: Fresh mulch, mowed lawn, and clean walkways.
• Staging: Clear out clutter, add light, and make your home feel welcoming.

You don’t need a major renovation to stand out, but you do need your home to be one buyers remember when they leave the showing.

What Buyers Should Do to Compete

If you’re buying, be ready to act quickly and confidently. Here’s how:

• Get fully underwritten, not just pre-approved. It strengthens your offer and shows sellers you’re serious.
• Understand your closing costs so you’re financially prepared.
• Learn the market before you’re ready to offer to avoid sticker shock when it’s time to compete.

I see many buyers struggle with the gap between list price and what it actually takes to win. Recently, one of my clients lost out on three homes because they offered what they felt was “fair,” but the market demanded more. On the fourth try, they took my advice, and we secured the home exactly where I anticipated.

Who’s Buying Right Now?

We’re seeing a mix of first-time buyers and move-up buyers in the market. However, many current homeowners feel “stuck” because of affordability concerns and a lack of listings that make moving up feel worth it. This is part of what’s keeping inventory tight while maintaining steady demand.

What’s Next for the Rest of 2025?

Rochester doesn’t swing with the highs and lows of larger national markets, and I expect tight inventory and upward price pressure to continue through the second half of the year. While buyer activity may slow slightly for the summer, well-prepared buyers and sellers can still find success in this market.

Why It Matters

Understanding the real market conditions in Rochester will help you make informed decisions:

• Sellers can set realistic expectations while maximizing their results.
• Buyers can prepare strategically to secure a home without overpaying blindly.

If you’re considering buying or selling, or if you simply want to know how your current situation aligns with the market, I’m here to help you navigate it with clarity.

Reach out anytime with your questions about the Rochester market and your plans.

~ James